Friday, January 16, 2009

Re-Opened for Business

So here's the thing: my job is in jeopardy. The old company was acquired by a new company and they're shredding my job and paycheck to the point where I don't even recognize them anymore. I'm just sick about it and have been searching desperately for a new job, but those are not so easy to come by.

But....I own a very small medical transcription service which has been toddling along unassumingly for a couple of years now (I've been in business overall since 1997). It used to be bigger, but when I lost a large client to electronic medical records, I didn't work to replace them but instead took a job as a supervisor at a large national service.

Now that my job is about to be gone, I suppose the reasonable thing is to try to ramp up my service again and start searching for new clients. I run the business from my home, all audio and documents are digital and run through a secure site. Clients can either call in their dictation or use a digital handheld and upload. It's a really sweet setup and works like a charm.

But the problem is that I'm not a salesperson. I'm a great transcriptionist and supervisor, but I suck at marketing and sales.

So how do I go about selling my business and finding new clients? What's the best way to market online and target the audiences that would be looking for a medical transcription service?

I'm hoping someone out there is a sales/marketing genius and is willing to share the I mean advice.


CDP said...

I hope this works for you; I've been thinking about doing something from home, too, since I lost my job. I have no marketing ideas, sadly.

Angie Ledbetter said...

Find a sales dynamo and partner up with him/her. Win-win! You could also offer current clients a job discount for referals.

Kathryn Magendie said...

I was goign to say "I bet Angie will have an idea" - she comes up with the best ideas, whereas I'm always the deer in the headlights.

But, I am hoping your business grows!

Mrst said...

Hello! I have a surprise for you at the following link! Check it out!

Jennifer Hudson Taylor said...

When I was laid off in 2000, I decided to freelance from home. One thing I did besides create a website and upload my resume and work on every writing site and professional service site possible, I joined Once you build a platform on there, you can do pretty well. It does cost a fee to be on elance, but it is a real market where you can pick up business. You would bid on jobs, just like people bid on projects at ebay. Elance was actually bought by ebay, I think. I hope the best for you.

Terri Tiffany said...

I'm so sorry for what you are going through. I too am job hunting since my husband's layoff and it is really hard. We are going the self-employment route at the same time and I did start a website for my husband. He actually got a call from it. I did it through Yahoo business as it was cheap. I'll be praying for you!

Anonymous said...

Nice blog! its provides nice information about medical services.
Keep it up.

sanjeet said...


thanks for the Medical Transcription Services
tips.I like very much your blog.This is nice collection and references information.