So here's the thing: my job is in jeopardy. The old company was acquired by a new company and they're shredding my job and paycheck to the point where I don't even recognize them anymore. I'm just sick about it and have been searching desperately for a new job, but those are not so easy to come by.
But....I own a very small medical transcription service which has been toddling along unassumingly for a couple of years now (I've been in business overall since 1997). It used to be bigger, but when I lost a large client to electronic medical records, I didn't work to replace them but instead took a job as a supervisor at a large national service.
Now that my job is about to be gone, I suppose the reasonable thing is to try to ramp up my service again and start searching for new clients. I run the business from my home, all audio and documents are digital and run through a secure site. Clients can either call in their dictation or use a digital handheld and upload. It's a really sweet setup and works like a charm.
But the problem is that I'm not a salesperson. I'm a great transcriptionist and supervisor, but I suck at marketing and sales.
So how do I go about selling my business and finding new clients? What's the best way to market online and target the audiences that would be looking for a medical transcription service?
I'm hoping someone out there is a sales/marketing genius and is willing to share the love....um I mean advice.